MYTH
Together, the Russells offer a blend of old and new, an infusion of timeless traditions with modern and fresh thinking and best-in-class quality guaranteed, making each bottle of Russell’s Reserve a celebration of the past, crafted specifically with today’s bourbon drinker in mind.
Our home may have been built by Jimmy Russell, known by many as “the master distiller’s master distiller,” a legend of bourbon. But the devotion and artistry for fine bourbon runs in the Russell family, and it was Jimmy’s son, Master Distiller Eddie Russell, who spread his wings, to create Russell’s Reserve® as a tribute to his father’s legacy. For decades, Eddie learned everything Jimmy had to teach: every tradition, every technique, every touch of craft. Having mastered the art, but filled with his own original ideas, Russell’s Reserve is Eddie’s own way of crafting bourbon that embodies he and Jimmy’s shared passion.
Master Distiller Jimmy Russell was trained by the greats and inspired the next generation, passing down his time-honored secrets and bourbon contributions to his son, Eddie. Together, they make Russell’s Reserve as one of the only father-and-son Master Distiller teams in the industry. Each bottle proudly displays both of their signatures – the ultimate seal of bourbon approval.